SERVICES
Turn uncertain questions
into research and action.
I help founders, businesses and product teams understand new markets, new users and new opportunities.
China ↔ US · User Research · Market Discovery · Silicon Valley
Let’s discuss your project
01 / MARKET & USER RESEARCH
Market & User Research
Understand people. Test assumptions.
Before entering a new market, understand the people who live in it.
Many product challenges are not caused by insufficient technology, but by gaps in a team’s understanding of users and markets.
I help teams test their assumptions with real users in real markets.
RESEARCH CAPABILITIES
User interviews · Product testing · Exploring user needs · Qualitative research
Market observation · Competitive research · Cross-cultural insights
WHO IT’S FOR
• Chinese teams exploring the US market
• Product teams seeking to understand US users
• Startups testing product or market assumptions
• International teams seeking a deeper understanding of China
“Don’t guess what users think.
Ask real users.”
Discuss a research project →
02 / CHINA ↔ US INNOVATION ADVISORY
China ↔ US Innovation Advisory
Markets. Products. People. Opportunities.
Connecting markets, products, users and opportunities.
Entering another market is rarely just about translating a language.
The real differences often lie in user behavior, culture, product habits, market conditions, business logic and technology ecosystems.
Through research, analysis, discussion and resource connections, I help teams turn ambiguous questions into actionable directions.
POTENTIAL AREAS
China → US market exploration · US → China market exploration
Product and market positioning · Cross-cultural user insights · Innovation opportunity research
Industry and competitive research · Advisory support
“My goal is not to tell you what you want to hear.
It is to help you get closer to the real market.”
Tell me what you’re exploring →
03 / SILICON VALLEY DISCOVERY
Silicon Valley Discovery
Research + People + Experience
Don’t just visit Silicon Valley.
Understand it.
RESEARCH + PEOPLE + EXPERIENCE
Silicon Valley’s real value is not a handful of famous company headquarters.
It is the constant exchange among founders, investors, researchers, engineers, product people, universities and communities — and the technologies, products and ideas they create.
I design tailored Silicon Valley explorations for founders, business leaders and teams, built around real business questions.
POSSIBLE COMPONENTS
AI / technology events · Startup ecosystems · Founder conversations · Product experiences
Universities and innovation institutions · Industry research · Market observation · Networking
Tailored company and industry research
“Leave Silicon Valley with more than a list of places you visited.
Leave with a clearer understanding:
What is happening here?
What does it mean for my business?”
Design a Silicon Valley discovery →
04 / HOW WE CAN WORK TOGETHER
How can we work together?
01
Research Sprint
Research Sprint
Focused research over 2–4 weeks to address a specific question.
Example: 10 US user interviews + product testing + an insights report
02
Market Discovery
Market Discovery
An in-depth exploration of a new country, market, user group or business opportunity.
03
Advisory
Advisory
Project-based or ongoing support on China–US markets, users, products and innovation.
05 / START WITH A QUESTION
Not sure which one you need?
That’s okay.
You don’t need to arrive with a fully defined project.
You can simply say:
“I have a question, but I don’t know how to solve it.”
We can start with the question itself.
Let’s start a conversation →
06 / CONTACT
What are you building?
Perhaps you’re entering a new market.
Perhaps you’re looking for real users.
Perhaps you want to understand what’s happening in Silicon Valley.
Perhaps you’re building something that doesn’t have a name yet.
Tell me what you’re exploring.
In town for Tech Week?